Setouchi Ushimado International Exchange Festa 2026 | A drive west from Hinase to the port town of Ushimado
In Ushimado, a harbor town once visited by Korean diplomatic missions during the Edo period, a colorful procession is recreated each autumn. In 2026 it takes place on Sunday, November 1.
What is it?
Ushimado is a small harbor town on the Seto Inland Sea. During the Edo period (1603–1868), the Chosen Tsushinshi—official diplomatic missions from Korea's Joseon court to Japan—stopped here on their voyage. This festa keeps that history alive. The highlight is a recreated procession of the missions in vivid traditional costume, along with Korean dance, samulnori (Korean percussion), and local folk performances. A small market is also held on site. The event takes place every year on the first Sunday of November.
Date & venue
- Date: Sunday, November 1, 2026, 10:00–15:00
- Main venue: Ayaurajima Ryokuchi (Dejima Park), Ushimado, Setouchi City, Okayama
- Program details may change. Please check the official information before you go.
Getting there from the stay
From Hinase, the easiest way to reach Ushimado is by car, heading west along the coast—the sea views make the drive part of the trip. The area is likely to be busy on the day, so allow plenty of time. For parking, please check the official information.
Tips for enjoying the day
- After the procession, wander Ushimado's quiet lanes lined with old white-walled houses.
- Ushimado Olive Garden, on a hilltop, offers wide views over the islands of the Inland Sea.
- On the way back, consider a stop in Imbe, the home of Bizen-yaki, an unglazed local pottery with a long history.
- Back in Hinase, end the day with fresh seafood from the fishing port.
Setouchi Ushimado International Exchange Festa 2026 (Okayama Tourism, Japanese)
After a day in a historic port town, unwind with a quiet seaside night at our stay in Hinase.